Certificate in Digital Marketing
- This is the most preliminary level certification offered by
eBA. As a foundation course, this
Certificate in Digital Marketing course has been carefully designed to
meet the expectations of Marketing, IT and other business professionals
as well as students and school leavers who plan to develop their career
in Internet Marketing. This hours course effectively cover all key
aspects of modern digital marketing which help to form a
strong foundation for the advanced digital marketing concepts such as
Search Engine Marketing, Social Media Marketing, Web Analytics etc.
This course consists of a right balance of strategic and tactical
eMarketing topics with the right depth and breadth one can expect from
a certificate level course.
Professional Diploma in Digital Marketing
- Professional Diploma in Digital Marketing is a
certification program introduced by for the practicing digital
marketing professionals to enhance their knowledge and skills in
digital marketing. This course is expected to fulfill a longstanding
need in this sector where experienced emarketing practitioners who want
to validate their knowledge can do so with the Certified Digital
Marketing Professional (CDMP) status offered by eBA, while potential
employers can rely on it as a standard in their recruitment process.
This course and certification also aim to provide a theoretical as well
as practical knowledge to those who just started or plan to start their
career in the fields of eMarketing, eCommerce and eBusiness Management.
Advanced Diploma in Search and Display Marketing
- Search Marketing, as one of the key elements in the
eMarketing communication mix, is playing a vital role in driving highly
targeted visitors to a website. Search marketing roles have become
highly demanded positions today in the digital marketing space mainly
because of the expertise and skills required to plan and execute a
successful search marketing campaign. Right balance of marketing
skills, analytical skills and technical exposure is required to become
a successful search marketer.
Advanced Diploma in Social Media Marketing
- Social Media, as some believe, is the biggest shift taking
place in the word since the industrial revolution. There is no doubt
that these social media channels can be effectively used for brand
building, loyalty marketing, customer service, PR, crisis management
and in all possible other business applications. Over the last few
years the attention paid for Social Media Marketing by companies has
heightened significantly. Marketing departments all over the world are
looking for qualified Social Media Marketing professionals.
