What are the benefits of social media (and how are others doing it)?
Some educational institutions have already found ways to implement successful social media for higher education, using it to connect with students using relatable voices on the platforms they use every day.

But what are the key ways that social media can help your college, university or training company reap the rewards of a great social media strategy?

1. Increase Student Engagement

Columbia University holds an annual fundraiser every year coined the Giving Day Campaign to bring together Columbians everywhere to make a big impact on the students, faculty, and researchers who will change the world.

Using various social media platforms, they mobilized their fundraising efforts with the help of some social media ambassadors and engaged alumni and broadcast live video streams to a wide audience on their social media channels.

2. Boost Brand Awareness
Over 80 % of Sri Lankan prospects are using social media to research their college options, which means higher education providers can start communicating with prospects long before an official campus visit.
By adhering to the best practices of social media marketing for just one or two platforms, it’s possible to create a thriving brand that people recognize long before they start actively researching your college as an option for enrollment.
3. Drive Enrollment Numbers
As the digital landscape makes online learning more appealing to many college-age students, there is increasing pressure for higher ed institutions to up the ante with student recruitment.
This is a great way to reach more people and can exert a major influence on students who are torn between several college options.

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